Wellington Scoop

Do they know where they are?


H&M’s media release yesterday was headlined that it had “opened its doors to New Zealand’s capital city.”

But read further, and you’ll discover that their new store is in a place that they call “Lower Hutt, Wellington.”

There’s more. H&M’s Country Manager, whose name is Hans Anderson, says:

“We are incredibly excited to finally open in New Zealand’s capital and the response from the Wellington public has been overwhelmingly positive.”

Are they discounting Hutt Valley shoppers? Or excluding them?

The international company, which began in Sweden 70 years ago, now has more than 4500 stores. So perhaps it can be forgiven for its vagueness about its expanding New Zealand operation. It tells us:

The H&M Wellington store is located at Queensgate Shopping Centre, Queens Drive & Bunny Street, Lower Hutt, Wellington.

Trying to have it both ways, perhaps? Or are they wishing that they’d set up shop on the Golden Mile?


  1. johnny overton, 27. October 2017, 11:30

    Consumerism, & the associated advertising industries, are partially responsible for driving the poor & gullible further into debt. I hope Jacinda also bans greedy foreign outfits from setting up shop in our country.

  2. JC, 27. October 2017, 14:14

    Are you kidding? Are there no Wellington public members in the Hutt Valley? Is the Hutt Valley not part of the Wellington region now? This article serves to show how ridiculous our municipal boundaries are. Most people don’t draw any distinction based on municipal boundaries – they consider “Wellington” to be the metropolitan area (so Lower Hutt is part of Wellington), not the area within the municipal boundaries which is subject to the jurisdiction of the city council.

  3. Henry Filth, 29. October 2017, 2:11

    Wellington is a big place. It runs south from Upper Hutt to Island Bay, then back north to Pukerua Bay. It’s bigger than just the quaint little place administered by the WCC.

  4. Stop Trexit, 29. October 2017, 12:13

    Rob G – Great to hear you support the 100% electric, quiet, unique to the Southern hemisphere, humble Wellington trolleys.

    Please come along to champion our Trolleys on Tuesday at 6pm starting outside Unity Books on Willis Street. Hear why we should be investing in our trolleys rather than scrapping them. Then ride a trolley from 6.30pm on their last night before GWRC switches off their power at midnight. Then share a beer, wine or whatever to reminisce.

    Let’s give our trolley buses a last hurrah at least!

  5. Sam, 11. November 2017, 11:12

    Why are they opening in the Hutt Valley? Surely Lambton Quay would have been a better option.