Press Release – Adshel NZ
Outdoor advertising company Adshel NZ is serious about making a positive difference to our communities through its Adshel Gives Back program by partnering with the Wellington City Council and the Urban Art Foundation in a joint initiative to enrich the vibrancy of the city.
The Urban Art Series initiative will bring New Zealand art out of the galleries and on to the streets of Wellington for collective appreciation and enjoyment.
The Urban Art Series presents Hidden Treasures; a series of work that has been previously out of the public eye and will be showcased across a selection of Adshel NZ’s digital roadside network within the Wellington CBD.
Delivering infrastructure and innovation to the streets, Adshel LIVE is New Zealand’s largest digital roadside network now with 220 digital screens across Auckland, Wellington, Christchurch and Hamilton.
Adshel NZ and the Wellington City Council’s relationship has spanned 17 years, and in testament to this, Adshel NZ is pleased to announce the unveiling of their three free standing digital units on Wellington’s Lambton Quay. The sites will also display the exclusive Hidden Treasures art from The Urban Art Series venture.
Working in conjunction with artists, art and education experts, government and commercial gallery curators, private collectors and government departments, the Urban Art Foundation places two-dimensional artwork by New Zealand artists on to urban landscapes. The first piece; Raymond McIntyre is courtesy of Te Papa.
Urban Art Foundation Creator and Executive Producer Andrew Hagen praises the unique collaboration.
“How do you give the general public a chance to see priceless New Zealand art that’s been locked away, because there isn’t enough space to hang it? By forming a win-win partnership with Adshel NZ and utilising their rapidly expanding digital network, The Urban Art Series initiative allows us to take these rarely seen gems out of storage and onto the streets. This unique initiative will create a whole new dimension in communication and public-private co-operation.”
Adshel NZ’s General Manager Nick Vile says “We are very proud to be able to showcase a curated collection of art to the residents and visitors of Wellington as part of our Adshel Gives Back program. Our digital roadside network is a perfect vehicle for this type of community project, with the screens presenting the artwork in high definition and scheduling flexibility enabling a variety of works to be displayed.”
The Urban Art Series, featuring Hidden Treasures, is now on selected Adshel screens across the Wellington CBD and permanently on the three Lambton Quay sites.
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Art and advertising