Wellington Scoop

Live sports scoring on roadside digital screens

Press Release – Adshel NZ
Outdoor advertising company Adshel and Ford New Zealand have partnered with the world’s leading sports data provider, Opta, in a New Zealand first to bring live sports scoring to the streets.

Opta collects detailed live data from the world’s most popular sports, which is used by leading sports broadcasters, digital media outlets, governing bodies, clubs, bookmakers, brands and sponsor partners all over the globe.

Taking their sponsorship of the Blackcaps to the next level, Ford New Zealand have utilised Opta data across the Adshel Live digital roadside network, bringing live scores of the Blackcaps versus the West Indies to the out-of- home environment, keeping cricket fans up-to-date as the game plays out.

The Ford and Opta Blackcaps campaign is displayed on all 223 Adshel Live digital screens across Wellington, Auckland, Hamilton, and Christchurch.

Adshel NZ’s Digital & Technology Sales Manager, Rick Goodwin said: “Opta have been working with sports teams in New Zealand for a number of years, providing detailed analysis to coaches and teams to improve performance. Being able to tap into these data sources, in addition to live scoring data and visualise them on our screens, is providing advertisers with an opportunity to leverage their sporting associations in a creative way.”

Ben Gibb, Adshel’s Sales & Marketing Director recognises the high calibre of campaigns running across Adshel Live: “Our clients have really embraced the benefits of the creative flexibility that Adshel Live offers. Partnering with a data company like Opta allows us to extend the digital capabilities of Adshel Live and affords an additional dimension and greater relevance to campaigns. We’re creating more and more data-fed campaigns like this, utilising 3rd party data sources like Opta or a client’s own 1st party data to enhance relevance and cut-through.”

The Ford New Zealand BLACKCAPS campaign is now live across the entire Adshel Live national network, until the end of December.

Content Sourced from scoop.co.nz
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