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Clicks’ “We’ll be fine” chosen as official tune of Swim Fresh campaign

Press Release – Swim Fresh
“We’ll be fine” by Kiwi band Clicks has been announced today as the official summer tune of the Swim Fresh campaign.

Swim Fresh is a social media effort by Massey University students in Wellington and BlacklandPR, calling on New Zealanders to show love for their rivers and lakes.

Campaign boss Mark Blackham says the tune represents the classic Kiwi summer of long hot days with family and friends by the water.

“The song’s vibe hits the Kiwi summer sweet spot. It captures the feel of drying out on river stones after a refreshing swim – when it seems that everything can be fine.”

Mark said the campaign was thrilled to be granted rights to use the song by Clicks and Loop.

“They got the positive intentions of this campaign straight away, and wanted to help out. We’re very grateful for their support,” Mark said.

Clicks is Anna Coddington and Dick Johnson. More info at Loop.co.nz

Swim Fresh is a not for profit campaign proudly conceived, organised and funded by BlacklandPR; staffed by students at Massey University Wellington School of Communication, Journalism, and Marketing; and aided by the creative folk at Eighty One and Loop.

www.swimfresh.org.nz

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