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Raising profile of women in sport – $100,000 sought to re-name Basin Reserve

Report by Zoë George from Fairplay via RNZ
A new name is being proposed for the Basin Reserve, with a strong push for the Wellington cricket ground to be renamed ‘Support Women’s Sport Basin Reserve’.

The group behind the move are about to launch a crowd-funding campaign to raise around $100,000 to secure the naming rights for two years. And they plan to raise it in the next 17 days.

Olympians Sarah Cowley-Ross and Chantal Brunner – with several organisations – are pushing for the name change.

cowley-ross

Cowley-Ross says to have a name like ‘Support Women’s Sport Basin Reserve’ is bold. “To have change you need bold action,” she said. “It’s more than just raising the profile of sport for women.”

The goal is to highlight inequalities within sport and the coverage of women in sport in the media. She said about only 10 percent of media coverage was dedicated to women in sport; female athletes were more likely to be photographed with a partner or coach; and there was usually more focus on an athlete’s life, rather than their athletic ability.

“It’s about what are we providing for our young girls in the future – girls and boys – for them to see strong female role models. Why do we need to do that? We can’t be what we can’t see.”

The group launching the crowd-funding campaign to secure the naming rights includes advertising agency 81, Dot Loves Data, and the New Zealand Olympic Committee’s Sport Leadership Academy.

Spokesperson Jason Wells says the site will go live later today.

“We’ll hopefully get it out there so people can donate, whether it’s five dollars, fifty dollars, five hundred or five thousand,” he says. “Anything would be fantastic. We figure if Israel Folau can get a whole lot of donations, we reckon we’ve got a chance.”

Wellington City Councillor and Basin Reserve Trust member Fleur Fitzsimons said it was an excellent idea and she supported it 100 percent.

“By renaming the Basin Reserve to ‘Support Women’s Sport Basin Reserve’, I think we’ll be sending a really important message to girls and women across the world that in Wellington we really value the role of women in sport.”

She said there had been a lot of support for the proposed name change, but she did expect some push back.

“I think Wellingtonians are really conscious that there’s a lot of sexism and discrimination in New Zealand sport and renaming the Basin Reserve would really be one step towards the better promotion and celebration of women in sport.”

She said if the crowd funding campaign was successful, then the new name would go ahead.

Women in Sport Aotearoa are supporting the group’s proposal for the new name. Chief executive Rachel Froggatt said raising the visibility of women’s sport was key to ensuring New Zealand was in a position where women and girls could take part in sport, compete and build careers.

She said to see such an iconic sporting venue change its name would be an exciting way to raise the profile of women in sport and will “no doubt create quite a stir”.

“What I love about this campaign is I’m hoping it will stir up quite a conversation around women’s sport,” she said. “There’s going to be lots of people who have different views on whether it’s a good idea or not a good idea, but the conversation is such an important one to have.”

Wellington major Justin Lester said in a statement that he supported the initiative.

“I look forward to the day when our daughters can achieve the same level of personal and financial success in their chosen sport as our sons,” he said. “I look forward to them achieving equal pay and recognition, and the support they deserve.

“The initiative to raise awareness for women’s sport is simply brilliant and one we should all support.”

News from WCC
A push to increase support for female athletes by renaming New Zealand’s most famous cricket ground Support Women’s Sport Basin Reserve has drawn strong approval from Wellington Mayor Justin Lester and City Councillor Fleur Fitzsimons.

Mayor Lester said New Zealand should be proud of its achievements in women’s sport, but felt more could be done.

“I look forward to the day when our daughters can achieve the same level of personal and financial success in their chosen sport as our sons,” he said. “I look forward to them achieving equal pay and recognition, and the support they deserve. The initiative to raise awareness for women’s sport is simply brilliant and one we should all support.”

Cr Fitzsimons, who is a Basin Reserve Trustee and holds the recreation and community facilities portfolios, said she supported the campaign 100 percent.

“We will be sending an important message to girls and women across the world that in Wellington we value the role of women in sport,” she said. “I want all girls to feel valued when playing sport at whatever level. We have more work to do to ensure equal pay for women and men in sport and much more to do around promotion of women athletes and women’s sport, but renaming our premier test cricket ground to support women’s sport is an important symbol.

“Sport has been a huge part of my life, both playing and watching our national teams, but the important role that women play in sport, sport administration and in commentary does not get the attention it deserves and we need to change this.”

The Wellington City Council owns the Basin Reserve and a councillor sits on the Basin Reserve Trust.

6 comments:

  1. Madeleine Simpson, 18. July 2019, 4:54

    What an utter waste of money. The name of the Basin Reserve does not need to be changed (or to have a gender added to it). A cricket field name change is not what supports female athletes anyway, it’s love of the game. If the Media gave the Women’s Rugby team as much coverage as men’s (etc etc) that would do more to support them.

     
  2. Jane C, 18. July 2019, 5:48

    Last time I checked a name change doesn’t cost $100,000.
    Its a silly idea that will not support woman in sport.

     
  3. Peter, 18. July 2019, 9:22

    As Justin Lester and Fleur Fitzsimons support this and as the WgtnCC own The Basin, why don’t they just do it without the need for this group to raise cash? Or if naming rights have a commercial value, is the WCC obliged to maximise that value for ratepayers? The Basin hasn’t had anybody willing to front up for naming rights for a while now, so there’s obviously no commercial value anyway. [via twitter]

     
  4. Brendan, 18. July 2019, 9:47

    What a mouth-full to remember! I shan’t, so I’ll continue to call it the ‘Basin Reserve’. Why not rename the Cake Tin as the ‘Women’s Cake Tin’ for Dame Fran Wilde’s atmospheric-less roundly wrong shaped stadium?

     
  5. michael, 18. July 2019, 10:43

    As much as I really do support raising the profile of women’s sport, this is not the way to do it. Little wonder it will be a year before the council will consider the library issue when nonessential matters become the focus. I hope ratepayers are not going to be expected to fork up the $100,000 dollars.
    WCC would you just get on with the real and serious issues facing our city.

     
  6. Polly, 19. July 2019, 14:36

    It will always be the Basin Reserve. As an old Tech girl we used to have our school sports there so women have always been involved so leave it alone and could be the cake tin’s add on!