Press Release – Joint Press Release
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Moves aiming to ensure sustainability for Wellington’s screen industry continued today with the signing of a trust deed for PIPI, a programme which works with writers and designers to commercialise their creative content and export it to the world.
“After a successful two year pilot, it’s time to open the floodgates and enable PIPI and its industry beneficiaries to further expand on its market potential and take our talent to the world,” says Film Wellington’s Nicci Lock.
PIPI trustee representatives from Grow Wellington, Pukeko Pictures, Gamefroot.com and Chapman Tripp gathered in Miramar, Wellington today to sign the Trust Deed which heralds its transition from a pilot to a programme that will become accessible by sector partners and other tertiary organisations.
The PIPI Trust is a collaboration between Grow Wellington, Massey University, Victoria University, Pukeko Pictures, Gamefroot.com and Chapman Tripp and has been set up to teach writers, in collaboration with visual designers, how to commercialise their creative content and take it to international markets.
The programme offers writing and design students a ‘real world’ opportunity to conceive of and turn their ideas into a commercial reality by preparing a pitch bible for a TV show or a game and with animated teasers to promote it. It teaches students the value of their intellectual property and how to develop, commercialise and protect their ideas in a real world context.
Partnering with the private sector, PIPI introduces industry process and critical assessment to aid the development of entertainment properties for international export. The programme has been successfully delivered to Massey and Victoria University students in 2012 and 2013.
“We want to help the next generation of Kiwi content creators and storytellers realize their IP in a game format and thus take advantage of what might be one of the biggest market opportunities ever,” says Gamefroot.com’s, Dan Milward.
The PIPI brand and website will officially launch in February next year, as part of the AnimFX conference to be held in Wellington from February 13 to 16. The PIPI launch event will showcase the last two years of pitch bibles to industry rainmakers in the hopes their ideas will be optioned, further developed and turned into commercially viable shows and games.