Press Release – Impact PR
When it comes to their morning caffeine fix, Wellingtonians say it’s a tie between a latte and mocha at 24% each, with tea being the least preferred at 3%.
These results com from the Muffin Break survey which sought the opinions of over 22,000 Australasian coffee drinkers.
Aucklanders drink more flat whites than any other coffee, with 31% saying they prefer this as their daily cup over mochas (25%), cappuccinos (17%), lattes (19%), long blacks (2%) and tea at 4%.
Along with Auckland, Otago locals said flat whites were also their preferred hot beverage at 31%, followed by cappuccinos (24%), mochas (22%) and lattes 17%.
Lattes were the favourite of Cantabrians with thirty percent surveyed saying it was their favourite drink.
Of the 95% of us who prefer milk with our hot beverages, half of us prefer it trim, 38% choose full milk with 8% requesting soy.
More than three quarters of those who like a sweeter drink prefer sugar (77%) with 23% choosing another type of sweetener.
Twenty five percent of those surveyed said that they like an extra shot in their coffee of choice.
Kiwis like to upsize their hot beverages with more than two thirds (69%) ordering a large or extra-large size compared to just 50% of Australians.
Muffin Break General Manager Garry Croft, says it’s fascinating to see the difference in coffee preferences at a regional level.
“As Kiwis we are incredibly discerning when it comes to our coffee and for that reason we have trained baristas on site who are encouraged to continue to up skill and can stay in step with changing market demands,” he says.
The research was commissioned as part of the company’s new Muffin Break Facebook competition where entrants have the chance to win their daily cup of coffee for a year.