Hutt software company aims to help local IT companies enter Chinese market

Press Release – Think Different
A New Zealand software company is looking to bridge the gap between Kiwi Information Technology firms and the Chinese market from its headquarters in the Queens Arcade, Lower Hutt.

Founder and Junawin Systems Ltd General Manager Jianwei (Jerry) Fan says, “We believe under cost pressure and the scale of the New Zealand local market, the traditional Kiwi IT company really needs to find a broader user market. We can help local IT businesses understand the huge China market,” he says. “This is different from the traditional New Zealand farm products for export.”

“We want to help improve New Zealand’s IT industry structure, and establish an IT communication bridge between New Zealand and China,” Mr Fan says. “We attach particular importance to international markets. We want to help increase the international influence of the New Zealand high-tech industry.”

Mr Fan decided to set his company up in New Zealand because “New Zealand is known as the world’s most honest country. It has convenient business services, ideally suited for a high-tech services company.” He chose Lower Hutt because he says, “in the Wellington area, the IT infrastructure is perfect, there is outstanding talent and the information industry is relatively mature.” The company is a member of Wellington Unlimited Potential and NZTech – The New Zealand Technology Industry Association.

According to the MBIE ICT 2013 industry report, New Zealand’s ICT sector exports have grown by 85% between 2006 and 2012, contributing 5% to GDP. Industry association NZTech’s overview suggests technology industry exports are expected to be $6 billion for 2014. In comparison Mr Fan says, “In 2012 the Chinese software and information technology services revenue reached more than NZD$455 billion and the plan for 2015 is to be nearly NZD$727 billion.” Mr Fan has already helped IT companies from Australia, Singapore and the US enter the Chinese market.

Mr Fan has over twenty years experience in the IT industry describing it as “the magnificent time; from CPU 286, 386 to Pentium, from DOS to Windows to Linux to mobile Internet.” His IT work in China included working on the largest decision support system in China for rail transport, a multinational project management information system, a desktop security management system and a geological disaster warning system. This software was designed for Sinosoft and uses real-time rain data, statistics and analysis to predict disasters such as landslides or mudslides.

The company has more plans than just being a link for local businesses, they also develop their own software to sell in New Zealand and worldwide as well as partnering with Chinese software giant, Sinosoft, to distribute their products in the Asia-Pacific region.

Content Sourced from scoop.co.nz
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