Wellington is number one holiday destination for NZers, ahead of Auckland

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Wellington is top of the list (and ahead of Auckland) in a survey of holiday destinations most visited by New Zealanders. And in a survey of the holiday destinations most favoured by New Zealanders, it’s in third place.

News from Roy Morgan Research
The latest findings from Roy Morgan Research show the holiday destination that New Zealanders would most like to visit is Queensland… Just over 22 per cent nominated the Sunshine State, ahead of Queenstown (18.7%), Wellington (18.4%), Bay of Islands/Russell/Paihia/Kerikeri (17.0%) and the US (15.2%).

Top 10 destinations New Zealanders would like to visit in the next 2 years


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Source: Roy Morgan Single Source (New Zealand), May 2013 – April 2014 (n = 11,848).Base: New Zealanders 14+. Places respondents would like to travel for at least one night (nett trip) in the next two years.

And the most visited holiday spots. In the 12 months to April 2014, Wellington was the top holiday destination visited by Kiwis (10.7%), followed by Central Auckland/Parnell (10.1%), Christchurch (8.3%), Tauranga/Mt Maunganui (7.7%) and Rotorua (7.3%). Only two overseas destinations (Queensland/Gold Coast/Brisbane and New South Wales/Sydney), made the cut.

Top 10 destinations New Zealanders visited on holiday in the last 12 months


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Source: Roy Morgan Single Source (New Zealand), May 2013 – April 2014 n=11,848. Base: New Zealanders 14+. Places respondents have stayed for at least one night on their last trip in the last 12 months (nett trip).

As recently as 2009, Christchurch was New Zealanders’ most visited holiday destination, but has dropped to third place as a consequence of the devastating earthquakes that struck the city in 2010 and 2011.

Pip Elliott, General Manager, Roy Morgan Research NZ, says:

“To paraphrase the Rolling Stones, we don’t always get what we want, but Kiwis aren’t doing too badly when it comes to holiday destinations. Six of the ten destinations most visited by Kiwis in the last 12 months also feature in the top ten places they’d like to take a holiday of at least one night in the next two years.

“The main disparity between where we’d like to go and where we end up occurs with overseas destinations. While there are five overseas destinations in our top ten preferred places for a holiday, only two rate among our ten most visited holiday spots. The ease and affordability of domestic travel is a strong drawcard.

“The Christchurch earthquakes, particularly the last one, have hit the local tourism industry hard, and the city has been overtaken by Wellington as our most visited holiday destination. Wellington’s longstanding tourism slogan ‘Absolutely positively Wellington’ is clearly working.”

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