Wellington expo aiming to attract more business events to the capital

News from Show Me Wellington
Wellington is showing itself off to the world this week at its annual Show Me Wellington expo, and a contingent of Australians are in town to see what the Capital has on offer.

Show Me Wellington brings in buyers from all over New Zealand and Australia to meet exhibitors showcasing Wellington, and to see why it has become a go to destination for business events.

With an influx of new exhibitors joining the expo this year, including Tuatara Brewing, Tape Art New Zealand, House of Dumplings, Cuba Creative, and Social Cooking, the Australian visitors will have the opportunity to experience Wellington’s latest offerings.

Positively Wellington Venues CEO Glenys Coughlan says the expo is an opportunity to grow Wellington’s share of an increasingly lucrative business event and conference market.

“Wellington rightfully has an excellent international reputation as a business destination, and business events are a great way to strengthen the regional economy,” says Coughlan.

“Conferences and events increase demand for accommodation and flights during shoulder and off-seasons, and bring in higher spending business visitors. Research also shows that they are likely to New Zealand on holiday.

“On average Australian convention goers spend $3,000 per trip, $110 more a night than tourist visitor. It all adds up to an industry that brings $110 million a year in to the region.”

This year’s expo features over 100 exhibitors, and 600 buyers from around New Zealand and Australia. VIP buyers have been getting familiar with Wellington with support from Air New Zealand and Tourism New Zealand.

Tourism New Zealand’s International Business Events Manager, Bjoern Spreitzer, says that it is great to have such high calibre Australian buyers at this year’s event.

“Tourism New Zealand is investing $7 million in marketing New Zealand as a business events destination on the international stage, and Australia is a vital market for bringing business events to New Zealand” says Spreitzer.

 

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