Press Release – Okewa Rainwear
In less than two weeks, Okewa Rainwear has taken the world by storm. Born in Wellington, Okewa grew out of a personal frustration of not being able to find a decent raincoat suited for the urban lifestyle.
Since launching their crowd funding campaign on Kickstarter.com, founders Nick and Nevada Leckie have since discovered they are not the only ones on this hunt for a decent raincoat. They have already reached their initial funding goal of $24,000 only half way through the campaign, which runs until Saturday 23rd August.
Nick and Nevada believe the outdoors adventure market is well-supported by highly functional rainwear but many of the options just don’t fit the city, particularly in their home of Wellington where they live without a car.
Okewa has developed The First Five – a premium range of men’s and women’s raincoats that are lined, completely waterproof (fully seam-sealed), hooded and cut from hi-tech two-layer waterproof fabrics woven in the best fabric mills of Japan and Korea.
To produce their first run, Nick and Nevada have chosen to work with family-operated manufacturers in Auckland who are well versed in the technical demands of safety clothing.
The Kickstarter campaign breaks away from the traditional investment model by raising funds directly from ‘backers.’ For Okewa, a $340 pledge will secure a ‘backer’s’ pre-order at a reduced price than its intended retail value.
Following the Kickstarter, Okewa uses the funds raised to begin production, and orders are delivered to backers around late-October.
Not a foreigner to the fashion industry, Nevada Leckie has previously designed and produced two lines for twoWORLDS clothing. Now, it’s Nick and Nevada’s turn to release their own label and with a dose of classic kiwi ingenuity and the support of crowd-funding, they are well on their way.
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