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Underwear images: Dan Carter and partner

Press Release – Pacific Brands
Dan Carter is set to once again take pride of place on billboards in Wellington and two other cities – and this time, partner Honor Dillon is joining him.

Dan Carter and Honor Dillon jockey billboard
Click to enlarge

The world’s best #10 and his long-term partner will be turning heads on sites in Auckland, Wellington and Christchurch as Jockey launches into its 2009 advertising programme. In Wellington you can see the much talked about torsos on two billboards in Victoria Street and Manners Mall.

Titled “Get Ready”, the campaign features three new billboards and a series of advertisements in women’s magazines.

“When you take a second look you’ll see Honor and Dan’s attire reflects the modern comfortable, contemporary, stylish underwear look loved by Kiwi guys and girls,” says Jockey NZ marketing manager, Tanya Foster.

“Jockey is making huge inroads in to the women’s underwear market and Honor is a star in her own right, so we’re absolutely delighted to get the gifted New Zealand hockey rep to model in partnership with Dan.”

Dan Carter and Honor Dillon jockey billboard
Click to enlarge

The photographs were shot in June soon after Dan returned to New Zealand from his French connection.

It’s the 5th time the champion first-five has donned his Jockeys for the camera in a successful relationship that has launched the man as one of the globe’s most recognised clothes horses.

US-based Jockey chief Tim Wheeler is on record as saying Dan is one of the finest models the brand has ever used and is “recognised from Mosgiel to Moscow”.

“The campaign is all about Jockey helping you get ready for whatever your day throws at you,” Tanya says. “High profile and talented sporting personalities help reflect the quality and confidence the Jockey brand delivers.”

The popular player takes his place alongside top sportsmen such as Chris Cairns, Danny Morrison, Zinzan Brooke, Paul MacDonald, Ian Ferguson and Mathew Ridge who have all donned a pair of Jockeys for the camera.

Tanya Foster says the ads won’t be used outside the country because Jockey’s international ranges are different to those marketed in New Zealand.

The advertisements will also feature extensively in magazines from July to December.

ENDS

Dan Carter and Honor Dillon jockey billboard
Click to enlarge

The billboard locations are as follows:
• Auckland: seven billboards in the CBD, Downtown, Victoria Park and in Shore City and Westfield Albany.
• Wellington: two billboards in Victoria Street and Manners Mall.
• Christchurch: the Moorhouse Ave billboard.

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