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Regional council launches $200,000 campaign to explain its importance for change

Press Release – Greater Wellington Regional Council
A campaign launched today is showing the value the regional council adds to communities and the importance of its role in navigating change facing the region in the coming years.

Chief executive Nigel Corry says getting people to focus on the variety of services the regional council provides, and the differences between what it does compared to other local organisations and groups, is a real challenge.

“As ratepayers, people buy our services – often without any choice – and it’s up to us to explain ourselves and show the value we deliver. So, we’re lifting the lid over the next couple of years to do exactly that,” says Greater Wellington chief executive Nigel Corry.

The regional council’s multi-year ‘Listen to the Land – Whakarongo Tātou ki te Whenua’ information campaign focuses on Greater Wellington’s core environmental restoration, enhancement and protection roles to begin with – telling its story through street posters, digital billboards, online, radio and local and community newspapers.

Whakarongo Tātou ki te Whenua shows how Greater Wellington, iwi, community groups, and landowners listen to the land and keep our region’s environment thriving, and it’s a story which we hope will also inspire more people to experience and join us in caring for our taonga. It’s a story which the regional council wants to shine light on”.

Unlike the high profile services of city and district councils, such as rubbish collection, road maintenance and parking enforcement, much of Greater Wellington’s work deals with fundamental long term issues that lie behind and underpin regional development and resilience.

“Among other things, our services protect people and billions-worth of assets from flooding, ensure we prepare for the life-changing onset of climate change, eradicate pests before they eradicate our forests, provide our regional parks and protect our freshwater sources to ensure clean regional supply. We also provide the catalyst for regional economic development and connect our communities through Metlink public transport services,” say Nigel Corry.

Chair Daran Ponter says the campaign is bang on time given rapid and significant changes to the range and intensity of services being provided by regional councils and potentially the structure through which they will be delivered.

“We need the public’s confidence if we are to successfully manage and steer the region through proposed changes to the way we manage and value water, the Resource Management Framework, and the likely review of our system of local democracy and governance. These are huge issues which will affect people in the region for decades to come.

“Confidence is built on knowledge, and that’s the purpose of our campaign. It’s more important than ever for the regional council to make itself heard and understood.

“It’s also important to show Greater Wellington’s commitment to connect more with iwi and communities and demonstrate that we are also continuing to learn and evolve as we manage these transformational programmes,” says Cr Ponter.

Listen to the Land – Whakarongo Tātou ki te Whenua cost $200,000 to produce and will roll out over the next two years. It is designed and delivered by a range of providers that have committed to sustainable ways of working.

For more information on the Wellington’s Listen to the Land – Whakarongo Tātou ki te Whenua campaign visit: www.gw.govt.nz/listen

For more information on Greater Wellington’s roles and responsibilities visit: https://www.gw.govt.nz/greater-wellington-s-role-and-functions/

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8 comments:

  1. Newtown, 16. October 2021, 9:09

    Just tell us about the good mahi you have achieved, not what you’re going to do with a fancy PR spin. I can’t help hearing Greta’s words in the back of my mind: “Blah, blah, blah… This is all we hear from our so-called leaders. Words that sound great but so far have not led to action. Our hopes and ambitions drown in their empty promises.”

     
  2. Marion Leader, 16. October 2021, 10:47

    The biggest cave-in was influenced by people in the Wairarapa and has led to so many waterways being ruined.

     
  3. michael, 17. October 2021, 10:11

    For goodness sake! Just get on with what you are supposed to be doing instead of all the PR spin that reduces confidence instead of improving it. The only real winners are the PR consultants.

     
  4. Ray Chung, 17. October 2021, 11:56

    Michael; I agree! There’s an expression, “self-praise is no praise!” If they need to spend this money to advertise what they’re doing, they obviously aren’t doing anything worthwhile for us to notice!

     
  5. Ruth, 18. October 2021, 8:54

    These days most people see puff pieces for what they are and discount them. Just get on with the job and allow your actions to speak.

     
  6. NigelTwo, 18. October 2021, 10:38

    Do I smell a Regional Rate rise in the wind?

     
  7. Traveller, 20. October 2021, 17:21

    The value of its importance is only $200,000? How about a campaign to explain its name?

     
  8. Peter B, 21. October 2021, 7:35

    This is little more than spin. Just get on with it and come up with practical resources such as Hutt Valley walking and cycling maps. These need to be ordered on line to improve efficiency.