Wellington Scoop

Unity Books breaks sales records for December: Dirty Politics top seller

News from Unity Books
Wellington’s Unity Books broke all sales records this month.

Manager and co-owner Tilly Lloyd said “this was a phenomenal result, given that we were competing with the 2013 goldmine of Eleanor Catton’s Man Booker prize-winner The Luminaries.”

Lloyd said “our online sales were so accelerated we were hiring extra online shop temps on the 17th to manage the massive surge. Our online sales broke all records too”.

Sales reps and publishers across NZ reported excellent trading during December.

Lloyd said “it stirs our hearts to see such staunch support for local indies”. The shop had done more advertising this year, not only for the many shop author events, but also on the theme of localism and street culture, and the benefits of both.

Lloyd said “Unity’s Christmas ad was a picture of our nearest river – the Hutt/Heretaunga river. It provides for us all in more ways than we realise.”

Unity’s bestseller was Richard Flanagan’s anti-war novel The Narrow Road to the Deep North, winner of the Man Booker Prize 2014, published by Random House. Second place went to Steve Braunias’ self-published satire on NZ politics Madmen: Inside the Weirdest Election Campaign Ever published by Luncheon Sausage Books. Close behind came Dylan Horrocks’ tragi-comic Sam Zabel & the Magic Pen published by Victoria University Press, and Karen Joy Fowler’s ‘crazy parent’ novel We Are All Completely Beside Ourselves published by Serpents Tail.

The over-all bestseller for the year was Nicky Hager’s Dirty Politics: How attack politics is poisoning NZ’s political environment published by Craig Potton Publishing, which “sold in the thousands at Unity Books and is still going strong.”